People have a night tour featuring Chinese comic and animation in Heqiao ancient town in Lin'an District of Hangzhou, east China's Zhejiang Province, April 17, 2021.(Xinhua/Xu Yu)

Heqiao ancient town has launched various forms of night tours to boost nighttime economy.

Nighttime economy refers to business activities in the service sector between 6:00 p.m. and the next morning. Tapping into the potential of consumption on shopping, catering and entertaining activities during the evening, the nighttime economy has been injecting new vitality into China's economic growth.

Many cities across China have also rolled out plans to stimulate the nighttime economy. The nightlife boom came as more Chinese citizens increased their spending on leisure.

Aerial photo taken on April 17, 2021 shows a night view of Heqiao ancient town in Lin'an District of Hangzhou, east China's Zhejiang Province. (Xinhua/Xu Yu)

People have a night tour featuring Chinese comic and animation in Heqiao ancient town in Lin'an District of Hangzhou, east China's Zhejiang Province, April 17, 2021. (Xinhua/Xu Yu)

Aerial photo taken on April 17, 2021 shows a night view of Heqiao ancient town in Lin'an District of Hangzhou, east China's Zhejiang Province. (Xinhua/Xu Yu)

Aerial photo taken on April 17, 2021 shows a night view of Heqiao ancient town in Lin'an District of Hangzhou, east China's Zhejiang Province. (Xinhua/Xu Yu)

Aerial photo taken on April 17, 2021 shows a night view of Heqiao ancient town in Lin'an District of Hangzhou, east China's Zhejiang Province. (Xinhua/Xu Yu)

Photo taken on April 17, 2021 shows a night view of Heqiao ancient town in Lin'an District of Hangzhou, east China's Zhejiang Province. (Xinhua/Xu Yu)

People have a night tour featuring Chinese comic and animation in Heqiao ancient town in Lin'an District of Hangzhou, east China's Zhejiang Province, April 17, 2021. (Xinhua/Xu Yu)